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The image of Rosie the Riveter brought about a 57% increase of workers from 1940-1944. This brought the number of women factory workers up to about 20 million (“Rosie”). While the working conditions were sometimes harsh, unfair, and pay was not always equal to the pay of men, on average women made about $23 less than men. These factory jobs forever opened up the workforce for women (“Rosie”). Before the United States entered World War II, many companies had government contracts to produce equipment for the Allies. Once the United States entered the war the production of war equipment had to increased quickly and dramatically, car factories were transformed to manufacture airplanes, shipyards were expanded, and new factories were built.