She's a WOW
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The poster reads – “The girl he left behind is still behind him–She’s a WOW”. It was a famous work by Adolph Treidler. The poster shows a woman ordnance worker, holding wrench, gazing up at a soldier with a rifle in the clouds in the background. This poster must have done a good job in encouraging women to help in the war efforts. It depicted that, by making their contributions women would not only be helping their country but also their companions, husbands etc. This poster nearly draws a moral issue and makes it about doing “something good”. The soldier at the background works as a stronger push, insisting that it’s the responsibility of women to carry on with their “legacy”-as they tried to portray the war as. It expresses that women helping in the war must be “Great Women”.
Keep 'em Firing
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In this poster, the artist gives off the messages of “America will save the day” type of feeling. We will be the ones who will stop Germany and end the war. It keeps the people who are back in the states motivated and strong. The poster also give the people the message that they are contributing to the success of the troops by giving them “fire”. It builds the people’s patriotism and be proud of who they are. I think the message of the poster was received by the people. When I read the poster it gives me the sense of “Yeah! Go kick Germany’s butt!”. It does make my support for the troops grow. The people got the message of the poster by the catchy slogan and from the mighty-strong Air Force Pilot stepping out of the plane. It proves that the artist’s technique did work and it helps give the people the feeling of “Yeah! Go America!”.
We Can't Win Without Them
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During World War II, the respect towards women had suddenly shot up to the skies. This poster is one of the examples of how women were pampered and flattered in order to get their help in the war efforts. Several other posters said things like, “We can do it!”, “Keep ‘em flying, Miss U.S.A.”, “I’ve found the job where I fit best.” and “The girl he left behind is still behind him–She’s a WOW”. These posters too carried essences of freedom for women by implying that women could do what men could do. Beside that, the poster puts women in a spot that gives them significant importance and recognizes their roles in the society and what they can do for their country. I think it successfully gives women the feeling of being wanted in the war efforts thus treating their capabilities with respect. And even though it was mostly because the country needed their help, there was an obvious effort made in trying to imply that it was about promoting women.
Rosie the Riveter
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The most successful advertising recruitment campaign in American history, this
powerful symbol recruited two million women into the workforce to support the
war economy. The underlying theme was that the social change required to bring
women into the workforce was a patriotic responsibility for women and employers.
Those ads made a tremendous change in the relationship between women and the
workplace. Employment outside of the home became socially acceptable and even
desirable.
powerful symbol recruited two million women into the workforce to support the
war economy. The underlying theme was that the social change required to bring
women into the workforce was a patriotic responsibility for women and employers.
Those ads made a tremendous change in the relationship between women and the
workplace. Employment outside of the home became socially acceptable and even
desirable.